Any company that survives long enough will eventually need to rebrand. Maybe the products or services on offer have changed. Perhaps the market has evolved. Or it could even be that the established graphics have become dated. Whatever the reason, it’s something that every successful business faces eventually. And it is a massive undertaking. It … Continue reading Is It Time to Rebrand?
Eddie Slevin founded this business in 1982 and has steered the helm through good times and challenging times. Having recently turned 65, Managing Director Eddie is charting a new course for himself and for Tara Slevin. He’s planning to retire. It’s a well-earned step for a man who has been working hard since he left … Continue reading Changing Times at Tara Slevin
No matter what colour you use in your logo, it makes sense to think about how your company can be more green. People are increasingly interested in living in more environmentally responsible ways. Solar panels are more common, as are hybrid cars. Ireland’s plastic bag tax has been a huge success. So it makes sense … Continue reading Promotional Gifts that Promote the Earth
The psychology of colour is not a simple, straightforward thing. Colours do not have the same meaning for everyone. Different cultures assign different meanings to colours, and even within a culture we view colours differently. Seeing red and painting the town red are not the same thing. While we can’t sum up the impact of … Continue reading How Colour Builds Your Brand
Humans are a bit lazy and suspicious by nature. We gravitate toward the familiar. It’s more comfortable. People generally don’t want to take the road less travelled when they are shopping. They prefer to spend their money on what appears to be a sure thing, and that is a familiar brand. Letting people know about … Continue reading Brand Recognition vs. Branding