Once upon a time there was one way to get the number of a business you wanted to contact. You’d look it up in the telephone directory. Today? Well, when was the last time you looked at a printed phone directory? Today we have all these great new ways to store and access information, and it is even … Continue reading Can Your Customers Find You Quickly & Easily?
We’ve all heard the advice. Less is more. Keep it simple sweetie. Stick to an elevator pitch, a sales pitch short enough to be delivered in the time it takes to travel in an elevator. When you have a great brand to promote, it isn’t easy. Of course you want to tell potential customers all about how … Continue reading Branding Made Simple with Promotional Items
If you are a profession who leaves the office to attend meetings or conferences, visit clients on-site or attend legal proceedings, you probably carry a briefcase. But what is in it? A briefcase should hold the basics you’ll need for whatever event you are attending, but that’s more than just a notepad and a pen! Never leave … Continue reading Never Leave The Office Without These 6 Briefcase Essentials!
When people go shopping for anything, they tend to be drawn to what is familiar. That’s why brand recognition is linked to any company’s success, whether it is selling to individual consumers or other businesses. It isn’t the only factor in closing a sale, of course, but it is a critical one. Traditionally, companies built … Continue reading Cost Effective Branding for Irish Companies
If you company is looking for an effective promotional gift to thank your customers at the end of the year, consider a calendar. The beauty of a promotional calendar is that it is a marketing tool that can reach individual consumers and business-to-business clients. All of us need to know what day it is and … Continue reading How Do People Use Promotional Calendars?