To succeed, your brand needs to be recognised. The goal of all marketing is for people to instantly recognize a brand and feel positive about it. To achieve this, people need to see a consistent image of your brand. If they have to make an effort to figure out if something is part of your … Continue reading Consistency Is the Key to Brand Success
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Life is busy, and planning ahead is important. Calendars are a basic tool to do that planning ahead. They give us a nice visual of what’s coming up and how much time is left until events we’re anticipating. We are into the second half of the year. So when should your company start distributing promotional … Continue reading When Should You Give Promotional Calendars?
People expect a bit of swag when they attend events, whether it a training, conference or networking event. What an organization hands out reflects on their brand. Give out goodies that people love, and it will inspire appreciation and good will. Hand out items that they don’t need, want or enjoy, and they will be … Continue reading How to Select Event Swag People Love
Irish employers don’t have to think about keeping their staff comfortable in high temperatures very often, but right now it is becoming an issue. It’s better for everyone to have some clear rules laid out before a conflict or confusion arises. One British man is having his moment of internet glory after he posted … Continue reading Helping Productivity Survive the Summer
Pretty much everyone has a digital planner now. They’re a basic feature on phones and laptops. A digital planner is an easy tool to synchronize the calendars of any group of people and to notify staff of events. They are very efficient. But they still can’t replace paper calendars. A diary or wall calendar has … Continue reading Why Digital Planners Will Never Replace Paper Calendars