No matter what colour you use in your logo, it makes sense to think about how your company can be more green. People are increasingly interested in living in more environmentally responsible ways. Solar panels are more common, as are hybrid cars. Ireland’s plastic bag tax has been a huge success. So it makes sense … Continue reading Promotional Gifts that Promote the Earth
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The psychology of colour is not a simple, straightforward thing. Colours do not have the same meaning for everyone. Different cultures assign different meanings to colours, and even within a culture we view colours differently. Seeing red and painting the town red are not the same thing. While we can’t sum up the impact of … Continue reading How Colour Builds Your Brand
Humans are a bit lazy and suspicious by nature. We gravitate toward the familiar. It’s more comfortable. People generally don’t want to take the road less travelled when they are shopping. They prefer to spend their money on what appears to be a sure thing, and that is a familiar brand. Letting people know about … Continue reading Brand Recognition vs. Branding
One of the reasons Tara Slevin is no. 1 for calendars is because we strive to make our calendars as beautiful as they are practical. Our design team is always looking to improve and expand to meet our customers’ needs. We’re delighted to introduce three new options to our 2018 range of calendars. Here’s an … Continue reading New Calendar Designs for 2018
When you go out to a restaurant, you expect to see the staff in an easily identifiable uniform. But you would not expect to see a group of office workers leaving a building to go out to lunch together in matching uniforms. Uniforms are de rigour in some industries, and unheard of in others. Dress … Continue reading Dress Code Vs. Uniform: Which Fits Best For Your Business?