Any company that survives long enough will eventually need to rebrand. Maybe the products or services on offer have changed. Perhaps the market has evolved. Or it could even be that the established graphics have become dated. Whatever the reason, it’s something that every successful business faces eventually. And it is a massive undertaking. It … Continue reading Is It Time to Rebrand?
Category Archives: General
Eddie Slevin founded this business in 1982 and has steered the helm through good times and challenging times. Having recently turned 65, Managing Director Eddie is charting a new course for himself and for Tara Slevin. He’s planning to retire. It’s a well-earned step for a man who has been working hard since he left … Continue reading Changing Times at Tara Slevin
The psychology of colour is not a simple, straightforward thing. Colours do not have the same meaning for everyone. Different cultures assign different meanings to colours, and even within a culture we view colours differently. Seeing red and painting the town red are not the same thing. While we can’t sum up the impact of … Continue reading How Colour Builds Your Brand
When you go out to a restaurant, you expect to see the staff in an easily identifiable uniform. But you would not expect to see a group of office workers leaving a building to go out to lunch together in matching uniforms. Uniforms are de rigour in some industries, and unheard of in others. Dress … Continue reading Dress Code Vs. Uniform: Which Fits Best For Your Business?
In recent years, sales of bottled water have grown in Ireland and around the world. According to Euromonitor, bottled water is replacing soft drinks in our shopping trollies as we become more health conscious. Fears about how safe our tap water is to drink have also fuelled the interest in bottled water, and boil notices … Continue reading Promoting Your Brand By The Bottleful