Once upon a time, everyone with a good job had a business card. We went to conferences and trade shows and training seminars, and we exchanged business cards. When we met with a potential client, a business card was an essential. But do we still need them today? It’s so easy to connect online with … Continue reading Are Business Cards Obsolete?
Category Archives: Promotional Products
Golf is famous for being a prime networking opportunity as much as a sport. The golf course is a great place for business people to get to know each other and chat in a relaxed way. The focus is on the game being played, usually! But the subtext is often all business. So if you … Continue reading Up Your Game with Branded Golf Gifts
No matter what colour you use in your logo, it makes sense to think about how your company can be more green. People are increasingly interested in living in more environmentally responsible ways. Solar panels are more common, as are hybrid cars. Ireland’s plastic bag tax has been a huge success. So it makes sense … Continue reading Promotional Gifts that Promote the Earth
Humans are a bit lazy and suspicious by nature. We gravitate toward the familiar. It’s more comfortable. People generally don’t want to take the road less travelled when they are shopping. They prefer to spend their money on what appears to be a sure thing, and that is a familiar brand. Letting people know about … Continue reading Brand Recognition vs. Branding
When you go out to a restaurant, you expect to see the staff in an easily identifiable uniform. But you would not expect to see a group of office workers leaving a building to go out to lunch together in matching uniforms. Uniforms are de rigour in some industries, and unheard of in others. Dress … Continue reading Dress Code Vs. Uniform: Which Fits Best For Your Business?